Press Release

Earthen Living & Green Sense Sign Strategic Partnership to Sell Organic Grocery & Food Products

July 7, 2018

Earthen Living LLP and Agronic Food Inc. (operating as Green Sense) have formed a strategic partnership to distribute certified organic cereals, pulses, spices, and food products through EarthenStore.com — bringing USDA and OneCert Asia certified produce to Indian households.

The Indian organic food sector is experiencing rapid expansion. According to research by Assocham and Ernst & Young, the Indian organic food market will grow at a CAGR of 25 percent and is expected to touch Rs. 10,000 to Rs. 12,000 Crore by 2020 from a then-current market size of Rs. 4,000 Crore.

Earthen Living LLP and Agronic Food Inc. (operating as Green Sense) have formed a partnership to distribute organic grocery and food products through www.EarthenStore.com. The collaboration aims to expand market reach for certified organic cereals, pulses, spices, and related items — making clean, transparent food accessible to everyday Indian consumers.

Green Sense products carry OneCert Asia and USDA Organic certifications. These are not vanity labels — they represent rigorous third-party verification of farming practices, soil health, and absence of synthetic pesticide residues. For Indian families navigating a market full of unverified "natural" claims, this partnership offers genuine assurance.

"The combined effort of Green Sense & Earthen Living to offer natural, healthy and certified organic groceries will help the customers to stay healthy."

— Mr. Saikat Mitra, Operations Head, Earthen Living LLP

Green Sense operates under Agronic Food Inc., partnering with hundreds of farming families across India. By channelling their produce through the Earthen Store platform, these farmers gain access to an urban, conscious consumer audience — creating a fairer, shorter supply chain that benefits both ends.

Earthen Living's mission has always centred on sustainable living and the reduction of plastic and chemical exposure through natural products. This partnership with Green Sense extends that mission into one of the most fundamental areas of daily life: the food on the family table.

About the Organisations

Green Sense (Agronic Food Inc.) is a certified organic food company sourcing from hundreds of farming families across India. All products carry OneCert Asia and USDA Organic certification.

Earthen Living LLP is India's conscious living platform — connecting organic producers, artisan craftspeople, and ethical brands with consumers who choose to live naturally. Operating since 2014, the company runs Earthen Store, Earthen Box, and the Organic Living India magazine.

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Press Release Details

Date: July 7, 2018

Category: Press Release

Partners: Green Sense / Agronic Food Inc.

Contact: info@earthenliving.in

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