Press Release

Earthen Living and Deha Tea Sign Strategic Partnership to Sell Certified Organic Herbal Tea

July 18, 2016

Earthen Living LLP and Deha Tea have announced a strategic partnership to distribute certified organic herbal and wellness teas through EarthenStore.com — bringing India's rich botanical tea tradition to health-conscious consumers looking for a cleaner daily ritual.

Tea is among the most widely consumed beverages in India — and among the most chemically treated. Conventional tea cultivation relies heavily on pesticide application, with residues detectable in finished products that reach the cup. For a beverage consumed daily, often multiple times a day, this exposure is cumulative and not inconsequential. The growing segment of Indian consumers who have made organic choices in food is increasingly extending that logic to what they drink.

Deha Tea was established with a clear understanding of this gap. The brand's teas are certified organic — grown without synthetic pesticides, processed without chemical additives, and blended to deliver the therapeutic properties that traditional Indian botanical knowledge associates with each herb and ingredient. The word "deha," meaning body in Sanskrit, reflects the brand's founding principle: that what you drink should serve your body, not burden it.

Earthen Living LLP and Deha Tea have announced a strategic partnership to expand distribution of Deha Tea's certified organic herbal range through www.EarthenStore.com. The partnership enables health-conscious Indian consumers to access Deha Tea's full range of wellness teas through a trusted conscious living platform, with the assurance that every blend has been curated to meet Earthen Living's standards for ingredient transparency and organic integrity.

"Daily rituals matter. Deha Tea brings organic integrity to one of India's most personal habits — the cup of tea that starts the day. We are proud to carry it on Earthen Store."

— Mr. Saikat Mitra, Operations Head, Earthen Living LLP

The herbal beverage category occupies a natural intersection between food and wellness — and it is a category in which India has unmatched indigenous knowledge. Herbs that have been used medicinally in India for thousands of years are now being validated by contemporary research. Deha Tea's blends draw on this tradition while meeting the standards that modern organic certification demands.

For Earthen Living, this partnership reinforces the depth of the conscious living marketplace that Earthen Store represents — one where consumers can make organic choices across every daily category, from the food they cook to the tea they brew, through a single trusted source.

About the Organisations

Deha Tea is a certified organic herbal tea brand rooted in India's botanical tradition. Products are grown without synthetic pesticides, blended without chemical additives, and formulated to deliver the wellness properties associated with each ingredient. "Deha" means body in Sanskrit — reflecting the brand's commitment to serving the body through clean, honest beverages.

Earthen Living LLP is India's conscious living platform — connecting organic producers, artisan craftspeople, and ethical brands with consumers who choose to live naturally. Operating since 2014, the company runs Earthen Store, Earthen Box, and the Organic Living India magazine.

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Press Release Details

Date: July 18, 2016

Category: Press Release

Partner: Deha Tea

Contact: info@earthenliving.in

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