A purpose-driven organisation advancing India's organic and natural sector since 2014.
We connect responsible brands with growing markets — and conscious consumers with honest products.
Earthen Living LLP was founded on the belief that ethical, sustainable living should be accessible to everyone. Over more than a decade, we have grown from a small e-commerce initiative into a comprehensive platform connecting organic producers, artisan communities, ethical brands, and conscious consumers.
We don't just sell products — we curate, verify, and advocate for a cleaner, greener way of living. Every brand we feature, every artisan we empower, and every customer we serve reflects our commitment to long-term impact over short-term gain.
We work with mid and large organic producers to improve access to markets, visibility, and consumer trust across India.
Our long-term ambition is to set the standard for quality, ethics, and credibility in India's natural and organic sector.
We have maintained financial discipline since day one — growing sustainably without debt, driven by purpose over pressure.
From our eastern zone office to our network of artisans and producers, we are proudly pan-India in reach and impact.
These four principles guide every decision we make — from the brands we partner with to the communities we serve.
We insist on truthfulness with our customers and partners — in what we source, how we operate, and what we sell.
We act in accordance with our values, even when it is difficult. Our principles are not marketing copy — they guide every action.
We encourage collaboration and active involvement of all associates — producers, artisans, consumers, and partners alike.
We treat all people with dignity, value diverse perspectives, and honour the natural world we are working to protect.
Over a decade of dedication to making the world more sustainable — one milestone at a time.
Incorporation Year — Earthen Living LLP was officially incorporated, setting the foundation for a sustainable and ethical living initiative.
E-Commerce Launch & Marketplace Prep — Launched our first online store featuring handcrafted wooden toys, and began groundwork for a dedicated marketplace focused on organic, natural, and eco-friendly products.
Founder Joins Full-Time — One of the co-founders joined full-time, accelerating product research, operations, and overall vision alignment.
Official Marketplace Launch — Our curated marketplace launched with 150+ organic and eco-friendly products, connecting conscious consumers with ethical brands.
1000+ Products & Eastern Office — We surpassed 1,000 product listings and expanded our footprint by opening a new office dedicated to the eastern zone.
Breakeven Achieved — We hit operational breakeven — a major financial and strategic milestone for our growing company.
Zero Debt & Investment Ready — Remained a zero-debt company while actively seeking strategic investments to scale sustainably.
Resilience Mode — Faced significant operational challenges due to external factors, but remained resilient and held on through difficult times.
Focus on B2B Sales — Shifted focus to B2B sales and partnerships to stabilize revenue and ensure business continuity.
Return to Profitability — After years of grit and realignment, we turned profitable again, reaffirming our business model and purpose.
Launch of Earthen Box — A curated subscription solution offering certified organic groceries and daily essentials for conscious living, delivered twice a month.
Discover the people who lead our mission, or read about the purpose and beliefs that drive everything we do.