Earthen Living and Zeme Organics Sign Strategic Partnership to Sell Organic Cotton Clothes for Men, Women and Moms

Earthen Living LLP and Zeme Organics have partnered to distribute 100% GOTS-certified organic cotton clothing for adults and mothers through EarthenStore.com — offering a sustainable fashion alternative in an industry ranked as the world's second-largest polluter.

Fashion is the world's second-largest polluting industry. Conventional cotton farming uses approximately 10% of the world's agricultural chemicals and 25% of the world's insecticides, leaving a chemical trail that runs from field to finished garment. That trail does not end at the factory — it continues with the person who wears the product, and it extends into the water systems that receive the runoff from both cultivation and textile processing.

Zeme Organics addresses this systemic problem at the source. All garments in the Zeme range are 100% GOTS certified organic cotton — independently verified at every stage of production, from the soil in which the cotton is grown to the final garment. GOTS certification ensures that no harmful substances are used at any point in the production chain, and that the social standards of workers involved in production are also upheld.

Earthen Living LLP and Zeme Organics announced a partnership to expand distribution of organic cotton clothing through www.EarthenStore.com, with a particular focus on women, children, and mothers. This partnership enables Indian consumers to purchase Zeme's certified organic cotton clothing through a trusted marketplace, making ethical fashion as straightforward as conventional shopping.

Zeme Organics was founded in San Francisco in 2006 and established in India in December 2007 by Arati, with a clear purpose: to create clothing that is safe for those who wear it and responsible toward the environment in which it is made. The brand specialises in organic cotton clothing spanning infants through adults, with particular attention to the needs of women and mothers — a segment where the intersection of personal care, family health, and environmental values converges most powerfully.

"The combined effort of Zeme & Earthen Living to offer 100% GOTS certified organic cotton clothing will help our customers make choices that are good for them and the planet."

The partnership reflects a shared recognition that sustainable fashion cannot remain a niche aspiration. For conscious living to become the norm rather than the exception, organic textile options must be as accessible and convenient as their conventional counterparts. By listing Zeme on EarthenStore.com, Earthen Living makes that accessibility a practical reality for Indian online shoppers.

For Earthen Living, the Zeme partnership reinforces the company's commitment to building a comprehensive conscious living marketplace — one where consumers can address every dimension of daily life, from food and personal care to the clothing they wear, through a single trusted platform.