This jute can be used to make various types of different products and goods like bags, table mats and coasters, carpets, rugs, shopping bags, stationery, furniture, crafts etc. As jute is grown by the farmers in rural areas of West Bengal.
September 27, 2016, Bangalore Karnataka India Earthen Living LLP (Earthen Living) has announced to endorse 6 handicraft artisans in Jute & Madur sector to expand distribution channels for those artisans’ exclusive handicraft products’ range to increase the speed to reach more valuable prospect customers in the Indian market through Earthen Living’s lifestyle online marketplace www.EarthenStore.com.
Organic cannot be the only solution to live a natural life. Hence, we extended our reach to other sectors. Jute is a 100 percent biodegradable and eco-friendly agro fibre. It does not pollute the environment like plastic products and poly bags. So the usage of jute and jute products should be encouraged to contribute to our environment to make our planet clean and a healthy place to live in. This jute can be used to make various types of different products and goods like bags, table mats and coasters, carpets, rugs, shopping bags, stationery, furniture, crafts etc. As jute is grown by the farmers in rural areas of West Bengal if jute and its various products are much accepted in the market, then it would be a very big support for those rural people
‘Madur’ mat weaving is a very old cottage industry in India. There are thousands of villages across West Bengal, India earning their livelihood from this craft. References are even found in the ‘Atharvaveda’ and in the ’Sacred Scriptures’ of ancient ‘Sanskrit literature’. This is a natural agro fiber grown in the fields of Midnapore district. Madurkathi products are made by hand using this agro fiber. The natural nature of the mat makes it the best option for any activities. This mats are easy to clean and maintain too.
In India this is the first time Earthen Living is projecting only craftsmen to their marketplace to sell their products to the end customers. This will definitely provide them encouragement and a fair price to live a better life.
About Earthen Living
“Our lives are so powerfully touched by nature that now we should strive to return it back.”
Earthen Living practices to protect air, soil, water, and human. The name itself speaks for its vision. The adverse effect of plastic, chemicals, and toxic loads tell its own stories and now we have enough stories and evidences to believe that we do not live healthy. Earthen Living is an initiative to design a healthy way of life, not just for the consumers; but also for the people who help us to live healthy. Earthen Living is not just a company; it is a way to live natural lifestyle.