Earthen Living and Rustic Art sign strategic partnership deal to sell organic personal care products for all.

The organic skin care category grows at over 20 percent annually and is expected to total $157 million in 2020. Current awareness of toxic chemicals used in personal care products forced customers to think about alternatives.

May 25, 2017, Bangalore Karnataka India Earthen Living LLP (Earthen Living) and Rustic Art have announced to have a strategic partnership to expand distribution channels for Rustic Art’s organic personal care products to increase the speed to reach more valuable prospect customers in the Indian market through Earthen Living’s lifestyle online marketplace www.EarthenStore.com.

This partnership will enable Indian online buyers to buy Rustic Art’s organic personal care products from Earthen Store by Earthen Living. Global organic personal care market size has been estimated at over USD 8.4 billion in 2014 and is likely to be worth more than 16 billion by 2023; says Global Market Insight Report. The organic skin care category grows at over 20 percent annually and is expected to total $157 million in 2020. Current awareness of toxic chemicals used in personal care products forced customers to think about alternatives. Rustic Art’s organic personal care product with very competitive market price makes them different from others. “The combined effort to offer a good collection of safe personal care will help us to stay healthy.” says Mr. Saikat Mitra, Operation Head, Earthen Living LLP.

About Rustic Art

We are Nature Lovers! There is no better way of explaining who we are. They say one should be passionate about the vocation one takes! We did exactly that. We set out to share our love for the environment, in style. With Rustic Art we encourage use of products which are closer to nature, pure and capture the real essence of its ingredients.

We believe in living a life which is free of harmful toxins, chemicals and artificial elements. We define this as rustic! To bring rustic-ness to every aspect of our lives is our constant endeavour. Rustic Art is an extension of our passion towards using environment friendly, nature sensitive products.

About Earthen Living

“Our lives are so powerfully touched by nature that now we should strive to return it back.”

Earthen Living practices to protect air, soil, water, and human. The name itself speaks for its vision. The adverse effect of plastic, chemicals, and toxic loads tell its own stories and now we have enough stories and evidences to believe that we do not live healthy. Earthen Living is an initiative to design a healthy way of life, not just for the consumers; but also for the people who help us to live healthy. Earthen Living is not just a company; it is a way to live natural lifestyle.